A recent study shows that the number of people who have started to practice veganism has grown over the past few years. According to Vegan Life magazine, veganism has risen by around 360 percent over the past ten years in the United Kingdom alone. The survey was conducted among people over fifteen years of age. It shows that many individuals are starting to choose the healthier option.
Casey Taft, Ph.D. wrote, “We will have a very difficult time “tricking” people into going vegan by suggesting they cut down on meat or by offering tasty vegan food, and this method is likely ineffective in affecting long-term measurable change. If we want unnecessary violence towards animals to end and view this as a social justice issue, then veganism should be what we advocate for unapologetically.”
As an entrepreneur, it is essential for you to consider this information when it comes to making business decisions. You need to adapt to the changing times if you want to make your company stand out from the other players in the business world. Below are the top reasons why you should turn your business vegan in 2019:
Promote A Healthy Lifestyle
One of the important areas of your business that you need to focus on is brand awareness. You have to take the proper methods to ensure that everyone in your target market knows that your company exists. You need to appeal to these people by showing that your products or services will provide them with great benefits or advantages. An amazing way of doing this is to advocate for a healthy lifestyle. In so doing, your brand will be associated with staying healthy and fit.
However, Psychiatrist Georgia Ede, MD refuted this, saying, “The science is clear on this point: unsupplemented vegan diets pose a great danger to brain health. It is my hope that this article will help call attention to these other critical nutrients the brain needs in order to operate at the top of its game.”
Be A Top Industry Player
Nowadays, there is already a tight competition in the market because of the growing number of entrepreneurs. If you want to stay ahead in the game, then make sure to respond to a particular demand. Take note that it is highly recommended to be specific in defining your target market so that you can think of smarter and better strategies to satisfy your potential customers as well as existing clients. Embracing veganism and making it part of your culture will take your business to the next level. Continued improvement in this industry will help you rise to the challenge of becoming a top company.
Increase Your Sales
The main reason why you are engaged in doing business is that you want to increase your sales, which will eventually increase your profits. Turning your business vegan is something that you have to do as soon as possible if you want to accomplish your primary goal. In the recent study conducted by Allied Market Research, the global meat-alternative market will reach $5.2 billion by 2020. At the same time, it was also stated that the global non-dairy milk market is predicted to reach nearly $11 billion by 2019. The growing demand for plant-based products is the key to your business success. By embracing this market, you will have better business opportunities that can lead to more profits or earnings on your part.
Veganism will bring a lot of advantages to your business. Cater to a growing market, and you can expect to experience the several benefits that vegans can contribute to your success. Make sure to take a feasibility study before completing the transition. Otherwise, you may encounter some problems along the way. Get in touch with the right people who can tell you about the proper methods to follow.
Most importantly, take all the time you need to understand the different products or services that are required by vegans. Of course, the ultimate or main goal is to make sure that you have the proper resources to meet the demand. It might be difficult or challenging in the beginning, but once you understand how it works, everything will completely be okay. As early as now, train yourself to be patient and more understanding. Lastly, make an effort to learn what veganism means so that you can relate to your target market.
“To my complete surprise, since making the leap from vegetarian to vegan three years ago, I haven’t missed cheese at all. Not only is there an enticing array of delicious, plant-based cheeses, but I truly feel more energised since eliminating dairy.” – Ashley Melillo, school psychologist.